BRAND IMAGE LIBRARY CREATION

BRAND IMAGE LIBRARY

CSAA (California State Automobile Association), a division of AAA (American Automobile Association) wanted a brand image library of exclusive images that could be used across all of their media and collateral for a couple years. Adele managed the entire project for AAA including hiring of photographers and crew (hair & make-up artists, studio teachers, a location scout, and caterer). Adele also managed casting and production which included several car rentals, and coordinating multiple locations around the San Francisco Bay Area over four weeks of shooting. The final AAA brand image library consisted of over 300 images exclusively created for AAA’s unique brand.